Norden Cargo

In 2025 I was trusted to do the initial brand design for the new founded Norden Cargo. Norden Cargo is an international freight forwarding company operating in North and South America, Europe and Asia. Because the logistics and freight forwarding market is highly competitive it was even more important to start with an analysis of the companies goals, the target audience and the competition. From the results we concluded that the visual communication should focus on a sophisticated and modern look while the written communication has to let the technology-focused side of the company shine.

I came up with a clean and dynamic mark that thematically picks up themes from the world of transportation and conveys the aspired qualities. The mark is paired with the technical typeface ›Mynor‹ by Jonathan Hill and a bold color concept that is based on a competition color analysis. I recommended against playful illustrations and generic imagery that are often used within the field and use a combination of cinematic nature images as well as natural and cyber textures.